The Drum launches survey on AI’s impact on marketing
By Ayesha Salim
The Drum has launched a survey of its readers to explore how brands are investing in artificial intelligence (AI).
The research survey, in partnership with Sysomos, will explore how AI is set to make a huge impact in the marketing industry and will form the basis of The Drum Market Insight Report – Artificial Intelligence Edition.
Brand investment in AI is starting to pick up. Forrester has predicted there will be a 300% increase in investment in AI in 2017. According to a study by researchers at Oxford University and Deloitte, the likelihood of a robot Read full story ›
Source: The Drum




