By Naomi Taylor

How was Guerillascope founded?

Guerillascope was founded by myself, Ben Livingstone and our Irish chief, Oliver Durkin, in 2001. Personally, having previously worked for the likes of Carat and Leo Burnett on accounts such as Procter & Gamble, Diageo and Orange, I had become increasingly frustrated with the restrictive share deals and ‘Big Business’ exclusivity of the TV market. Driven by a collective determination to make TV advertising more accessible for more businesses than ever before, we decided the time was right to plough our own furrow.

How has the team grown over time?

Guerillascope has always focused on organically developing a tightly Read full story ›

Source: The Drum