By Justin Pearse

Almost 70% of marketers believe personalisation is very important to the customer experience but only 40% are unifying data across channels to fuel personalisation, according to research carried out by The Drum.

While 80% believe personalisation has a significant positive impact on brand perception and customer engagement, 50% feel constrained by budget and technology in delivering this.

The findings come from The Drum’s second Market Insight Report, The Pressures of Personalisation.

The Drum partnered with customer data platform and solutions firm Tealium to discover how marketers are reacting to the rising pressure to personalise content across an exponentially aincreasingly number of consumer touchpoints.

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Source: The Drum