By Staff Writer

The Drum is to host the UK premiere of The Creators – a documentary directed by Oscar-nominated director Nanette Burstein, charting the rise of a new kind of celebrity – the YouTube star.

The 30-minute film, produced by Anomaly London and funded by YouTube, gives marketers a behind-the-scenes view of how these young stars appeal to youth audiences, to help them understand how to reach out to and engage with the sought-after millennial demographic.

The UK’s most high profile YouTube creator Zoella, along with filmmaker and artist Tomska and up-and-coming comedy twins Niki N Sammy, will all feature in the Read full story ›

Source: The Drum