By Staff Writer

With access to IBM Watson, The Drum decided to explore whether it is possible to gauge the character of the marketing industry based on the Twitter profiles of some of its most influential practitioners.

That data was then turned into a game of Top Trumps where characteristics are scored, and some people score higher than the rest.

An unsurprisingly creative bunch

What the analysis revealed was that, on average, the traits of imagination, intellect, adventurousness and authority-challenging scored highest for individuals in the marketing and media industries. Marketers are more likely to display the characteristics of imagination, intellect and adventurousness than Read full story ›

Source: The Drum