By Staff Writer

Advertising Week Europe attendees will be treated to a first look at The Drum’s Do It Day documentary during a special screening tomorrow morning.

The short film, Do It Day – 24 Hours To Change The World, tells the story of the live event which saw 13 of the world’s biggest brands come together with creatives in the UK and New York to attempt to improve the world in just one day last year.

The screening, at 10.30am on The Sun Studio stage, will be followed by a panel discussion debating whether doing good is good for business.

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Source: The Drum