By John Glenday

The Economist is offering Londoners a free sample of insect ice cream as part of a new experiential campaign designed to tempt new subscribers.

Containing actual insects the tasty iced treat is perfectly timed to coincide with a recent heatwave and is intended to support the magazine’s long-standing enthusiasm for insect consumption as a ready source of protein to feed a burgeoning global population.

Taking to the streets on a branded ice cream delivery tricycle today The Economist team will offer punter s a choice of flavours including Choc Hopper with real grasshopper chunks and Scurry Berry with a mix of Read full story ›

Source: The Drum