The Economist stresses environmental awareness with free coffee and experiential marketing
The Economist will be offering free coffee in New York City this month as it embarks on its #feedingthefuture campaign, highlighting the impact of food waste on the environment. The experiential campaign also marks the US debut of real world marketing agency Sense, which won The Economist’s North American business in late 2016 following a competitive review. Sense London has been the agency of record for the company in the UK since 2014.
Through mid-May, The Economist will have a branded coffee cart at select locations throughout New York City, to Read full story ›
Source: The Drum
