By Seb Joseph

The Economist has been experimenting with messaging app Line, becoming the first publisher to use it to send audio alerts, a feature it claimed demonstrates why the app is more sophisticated than WhatsApp.

The publisher first launched on the app in January as part of a broader play to boost its reach on as many platforms as possible. That said, The Economist still has to be careful with where it goes in order to ensure it reach the “globally curious” audience, making Line’s popularity in fast-growing emerging areas such as Myanmar, Cambodia, South Korea, Thailand, Indonesia and Japan a more intriguing Read full story ›

Source: The Drum