The emergence of NBA2K e-sports: a Q&A with managing director, Brendan Donhue on its marketing prospects
E- Sports is growing like a wildfire with the Esports ad industry worth $280m in 2016 is set to breach the billion mark by 2021.
With the ever growing marketing prospects of eSports and the inclusion of it it next year’s Asian Games, now is the time for sports organizations to invest in the sector. In the US, NBA has led the way by becoming the first pro sports league to co-own an e-sports organisation.
The Drum spoke to NBA2K E-Sports new managing director Brendan Donhue to enunciate his plans for the league.
What prompted the NBA to Read full story ›
Source: The Drum
