The English FA brand 'has a problem' admits CEO Martin Glenn in reaction to 'sexist' tweet
The English Football Association’s chief executive Martin Glenn has admitted that his organisation’s brand “has a problem” following the negative reaction it received earlier this week to a tweet it sent, which was perceived as being “sexist” towards the return of its Women’s Football team from the World Cup.
Speaking at the annual ISBA lunch yesterday (7 July) in London, Glenn spoke about his belief that marketers must have more influence in the boardroom and that successful companies needed a marketing function in order to succeed.
He followed his speech by taking some questions from the audience and Read full story ›
Source: The Drum
