By Richard Armstrong

NME and Microsoft- two iconic brands that were perhaps not expecting their latest collaboration, an ill-judged review of 2015’s best debut albums littered with Windows 10 and Cortana refernces, to receive the heat it has.

From a personal perspective, it always seemed a real shame that NME felt they had no other option but to become a free publication, essentially turning their back on their small but engaged audience, in an attempt to engage the masses – a difficult task no matter whatever content you’re pedalling.

Branded content will always remain tricky to execute and, in this instance, it is Read full story ›

Source: The Drum