Ashley Swartz, Furious Corp, chief executive officer and columnist at The Drum, explains how with media consumption now flat that it is crucial for traditional TV, as well as publishers to get smarter on how they monetize their inventory.

TV and digital video (which can collectively be termed as just video) advertising have known nothing other than year-over-year growth in revenue. For the first time, according to eMarketer, video consumption will be flat in 2018 (actually, the average view will view three minutes less video a day across TV, mobile and desktop compared to 2017).

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Source: The Drum