By Stephen O'Malley

We hear a lot of talk about the future of eSports; how it is an exciting and growing market with a lot of potential for new revenue streams and out-of-the-box thinking. But do brands know how to engage with audiences, and what opportunities are out there to associate themselves with the industry?

We don’t need to dwell on the definition of eSports, it is a subject that has been covered in some depth. And yet, despite being in existence for many years eSports is still in its infancy, and brands and marketers are trying to wrap their heads around Read full story ›

Source: The Drum