The Fabulous Bakin’ Boys tasks the Academy with advertising, PR and social media ahead of rebrand
The Fabulous Bakin’ Boys baked goods firms has enlisted the Academy to handle a broad brief ahead of its planned rebrand later this year.
The Academy will manage advertising, PR and social media for the muffin, flapjack and cupcake producer following a competitive pitch.
The company anticipates a major turnaround this year, following the appointment of Richard Cooper as chief executive officer and Victoria Willis as marketing controller, to quickly transform the UK business in a bid to shake up the bakery category.
The duo will work with the agency consulting on all aspects of brand communication for the Oxfordshire-based bakery, including the Read full story ›
Source: The Drum
