By Gillian West

The Foundation for Jimmy Mitzen has worked with SomeOne to overhaul the charity’s brand proposition.

SomeOne was approached by the foundation to help it become more focussed, more coherent and better able to support and promote its messages. In exploring how to refine and align the charity’s brand identity SomeOne felt it was important to retain the white feather symbol included in the existing identity.

The feather now functions as a quill of continuous line drawings, reflecting the ongoing positive message of the foundation. The foundation itself has also been renamed ‘For Jimmy’ placing him Read full story ›

Source: The Drum