The FT encourages users to ‘think beyond black and white’ in a politically polarized era
The Financial Times (FT) has today (April 11) unveiled a global marketing campaign leveraging both its unique approach to news coverage, as well as its historic pink branding, by encouraging users to “think beyond black and white”.
In the wake of Brexit, and the combative Trump Administration in the White House, as well as accompanying concerns around fake news, traditional broadsheet titles, or ‘quality press’, have been keen to highlight their credentials when it comes to quality coverage of current affairs.
However, today’s FT launch stands out among this milieu as it uses campaign imagery depicting current global leaders Read full story ›
Source: The Drum
