By Seb Joseph

From virtual buying assistants like Amazon’s Alexa to cloud currencies, the intersection between connected devices and peoples’ concept of money is set to hand FMCG companies a chance to sell their wares directly to people worldwide at scale.

Ecommerce might not be as sexy as virtual reality or robots but at this year’s CES it’s been the trend that’s grabbed the interest of many marketers The Drum has interviewed. The idea that any device can be used for commerce, from car keys to fridges, coupled with the proliferation of mobile wallets has FMCG companies rethinking how they make money from selling Read full story ›

Source: The Drum