The future of money: How can brands prepare for a cashless society?
Transactions in society are transforming. We live in exciting times and the very ideas of value, exchange and currency are being disrupted by systems that trade in trust, social currency and data.
Recent research by Starcom reveals a third of Brits believe we will be cashless by 2031. The speed and scale of disruption the financial sector is facing mirrors many of the challenges the media, publishing, music and film industries continue to encounter. These traditional business models have been challenged and transformed almost overnight. Across the finance sector we believe there are four key areas of disruption on the way: Read full story ›
Source: The Drum




