By Staff Writer

Performance over-performs when it comes to value. As the IAB’s second annual survey into the value of the channel pointed out in January, advertisers spent £1bn in 2013 and generated £14bn in sales, so a £14 return for every £1 invested.

Yet the affiliate marketing model is still overlooked or not understood as the key player it really is within the marketing mix, something The Drum has been documenting since 2012.

But things are starting to change. Increased confidence, education and a move towards improved attribution modelling are all encouraging further spend in the channel.

As part of a performance marketing feature published Read full story ›

Source: The Drum