Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

The future of the BBC – how the Royal Charter renewal impacts the media industry

on May 12, 2016 | 0 comments

By Jessica Goodfellow

The Government has outlined its much-anticipated plans for the BBC. Below are the changes that will impact the media industry.

The BBC’s new mission statement

John Whittingdale, culture and media secretary, announced the organisation’s new mission statement as one that should act in the “public interest”, serving all audiences with “impartial, high quality and distinctive content and services” that “inform, educate and entertain”.

It’s a plan the Conservative politician claims will ensure the corporation delivers better quality programmes but limits the impact it has on commercial rivals, such as ITV. This does not mean the government wants the BBC to be popular, but Read full story ›

Source: The Drum