By Sarah Vizard

TUI has today (7 July) said it will roll out its concept stores to more than 120 travel agencies throughout Europe. They aim to “inspire” customers planning their next trip with interactive tools such as interactive world maps and iPads.

The move comes after Samsung’s head of European retail Vincent Slevin recently warned that “travel agents must embrace digital and virtual reality to survive”.

With immersive digital screens, virtual reality headsets and even smell generators that can replicate the smell of sand becoming more commonplace in travel agents on the high street, brands certainly seem open to change.

Using virtual reality to recreate Read full story ›

Source: Marketing Week