By The Drum Reporters

The fantasy and skullduggery of Game of Thrones might be a world away from Google’s ad misplacement woes and yet both dramas are filled with wildly ambitious characters tussling for influence in a competitive arena where cash is king and nobody (or no brand) is safe.

Every media executive that has waded into the debate has done so knowing full well what is at stake. Public warnings from agencies alongside private bargaining between Google and its biggest spenders are emblematic of the bigger machinations at play. Like the characters in the hit series, those caught up in the scandal have been Read full story ›

Source: The Drum