The General Election battle lines have been drawn but can marketing make a difference in just 7 weeks?
Prime minister Theresa May today (18 March) called a surprise general election on June 8. With time not on their side, have the Conservatives, Labour and Liberal Democrats learned their lessons from elections gone by to execute a seamless campaign in just seven weeks?
A general election held less than two-months after it was called is, commentators have speculated, one of the shortest notice periods in living memory. The Fixed-term Parliaments Act 2011 sets the interval between general elections at five years and so the next election was not due until 2020.
Despite the shock announcement, already the battle lines for the Read full story ›
Source: The Drum
