By Earl Allan

Facebook’s newsfeed is the crucible within which great performing ads shine through, after the dross has melted away. There is so much competition for attention in the newsfeed, and Facebook’s strict controls on ad volume make it more so. On top of all this, there is only a three-second window for viewability on mobile.

Why do hipsters try so hard to look the same?

The problem with trying too hard to look cool is that you might start to look like everyone else. What happens in hipster-land also happens in ad-land.

All too often, ads within a category look frighteningly similar. Try Read full story ›

Source: The Drum