The Great British Diversity Experiment: Proving dynamic teams make better creative
By Gillian West
In 2011, when the last UK Census was taken, one in five people identified with an ethnic group other than ‘White British’, while women outnumbered men. Yet the advertising, tech and communications industries remain mostly white, male and middle class.
As industries that look to communicate with consumers of all backgrounds, cultivating diverse workforces is essential, but, according to Nadya Powell, managing director at creative agency Sunshine, those at the top remain blinkered, continually hiring people who mirror their own skills.
Inspired by The 3% Conference, which was established to highlight the lack of female creative directors and celebrate creative work by Read full story ›
Source: The Drum




