By Gillian West

The Guardian has evolved its ‘Own the Weekend’ strategy with a new campaign demonstrating how the Guardian and Observer newspapers offer a feast of inspiration to make the most of the weekend.

The 90-second film ‘What a weekend’ launches online today (Friday 12 September) and will be shown in cinemas from next week (Friday 19 September). The BBH London-led creative brings the Guardian and Observer’s role in creating a fulfilling weekend to life, from the moment the paper arrives to the point where it hits the floor on a Sunday evening.

Print and out of home activity will support the film encouraging Read full story ›

Source: The Drum