The Guardian eyes content blocking, while Eyeo pleads legitimacy with independent verification
The Guardian is considering blocking access to its content among ad blocker users, even though some would claim this activity involves illegal monitoring, while Eyeo-owned AbBlock Plus attempts to show the ad industry it is legitimate, it emerged at one of the opening Ad Week Europe panel sessions today (18 April).
On the opening day of the week-long event, the IAB hosted a panel session entitled ‘Ad Blocking: A New Deal or a Modern Day Protection Racket?’ where representatives from the indsutry’s buy and sell-side, were joined by privacy and ad blocker advocates to debate the issue.
Tim Gentry, The Guardian’s global Read full story ›
Source: The Drum
