By Seb Joseph

If the last five years were about adapting its business to mobile, the next two years for the Guardian will focus on apps.

The shift is in response to people increasingly reading their news “off-platform” through products like Facebook Instant Articles and Google Accelerated Mobile Pages. The distribution opportunity the likes of Facebook and Google offer is enormous though the lack of control they give publishers in exchange for that reach is deemed too high a cost by some.

“If we really care about owning the relationship with the reader and providing the best experience the place to Read full story ›

Source: The Drum