By Seb Joseph

Like its peers, the publisher is struggling to monetise mobile traffic fast enough, and used its Digital Upfront last night (21 October) to reveal how it will bridge the gap between those readers and revenue. To do this, the publisher wants to attract more brand building budgets instead of performance-driven spend, with the plan being to pitch its smaller inventory as the premium alternative in a “world of unlimited inventory” that commercial director Nick Hewat said is “undervalued” because the industry chooses to “measure the crap out of everything”.

“We’re nowhere near the success we could be digitally because we haven’t Read full story ›

Source: The Drum