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The Guardian's membership scheme signals a new era of companies formerly known as newspapers

on Oct 7, 2014 | 0 comments

By Tien Tzuo

Following the Guardian’s ambitious membership scheme announcement, Zuora CEO and founder Tien Tzuo argues that the title has got its strategy spot on amid a landscape of changing media models.

I have to admit that I had my doubts about Guardian Media Group CEO Andrew Miller’s insistence on keeping his paper’s excellent website completely free. I’m usually in favour of paid content models, because I think quality journalism should be supported. But the Guardian’s two recent announcements, a voluntary membership program coupled with a dedicated 30,000 square-foot events space in King’s Cross, have definitely changed my mind. I think Read full story ›

Source: The Drum