The Guardian's membership scheme signals a new era of companies formerly known as newspapers
By Tien Tzuo
Following the Guardian’s ambitious membership scheme announcement, Zuora CEO and founder Tien Tzuo argues that the title has got its strategy spot on amid a landscape of changing media models.
I have to admit that I had my doubts about Guardian Media Group CEO Andrew Miller’s insistence on keeping his paper’s excellent website completely free. I’m usually in favour of paid content models, because I think quality journalism should be supported. But the Guardian’s two recent announcements, a voluntary membership program coupled with a dedicated 30,000 square-foot events space in King’s Cross, have definitely changed my mind. I think Read full story ›
Source: The Drum




