By Robyn Darbyshire

With legislation complicating the way medical and recreational marijuana can be marketed, and Facebook and Google’s bans on cannabis businesses promoting posts through their networks, the world of marijuana marketing is hazy. The Drum speaks to brands and agencies using creativity to convey messages that move beyond stoner stereotypes and reach mainstream audiences.

Marijuana marketing may sound like a fairly niche sector, but it’s actually a budding industry. A report from New Frontier Data states the legal cannabis was worth $7.2bn last year, and projects that the market will create more than a quarter of a million jobs by Read full story ›

Source: The Drum