The Hive names former Goodby vice chairman as President
By Nesh Pillay
The Hive, a San Fransisco-based advertising agency, announced today that it has hired Harold Sogard as its new president.
Formerly, Sogard served as the chairman of Publicis & Hal Riney and vice chairman & partner at Goodby Silverstein & Partners.
DeeAnn Budney, The Hive’s chief executive offiver, said that Sogard’s 19-year tenure at Goodby Silverstein made him an ideal candidate for the role.
“Harold has a reputation with industry peers as a beacon of truth,” she said. “We couldn’t have asked for a better cultural fit. No one would’ve believed it was possible: an ad agency with truth as its primary tenet.”
Sogard had Read full story ›
Source: The Drum




