The Hoffman Agency appoints Caroline Hsu as APAC managing director
The Hoffman Agency has appointed Caroline Hsu as the Asia Pacific managing director.
Hsu has over 20 years of experience in marketing, communications and branding. She previously worked as chief marketing officer of Appier and head of communications for Google Taiwan and Hong Kong.
“From an industry perspective, we are at a tipping point of change in the branding consultancy industry. More and more clients are looking to work with brand consultants that better understand their business pain points,” said Hsu
“With my experience from the client side, I have the insights to lead the team in taking an integrated marketing communications approach Read full story ›
Source: The Drum
