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The human touch over algorithms: how the BBC Player helps viewers discover content

on Apr 7, 2017 | 0 comments

By Benjamin Cher

In today’s content rich world, where viewers have an abundance of content streams to choose from, discovering new content, even on a single platform, can be a daunting task.

The BBC Player aims to help viewers with this daunting task by using a human touch according to Ryan Shiotani, vice president, content, Asia, BBC Worldwide.

“Consumers are confused about where to find content in this world of unlimited choice. So clear navigation, recommendation, and curation becomes critical in this new world,” said Shiotani.

“BBC Player doesn’t currently use a recommendation engine. It starts by combining the natural pull of ‘super content,’ Read full story ›

Source: The Drum