The Hunger Games: Mockingjay fans can unlock deleted scenes in Sizmek social media code hunt challenge
To generate buzz in the run up to the release of the Hunger Games: Mockingjay – Part 1 on DVD and BluRay, Sizmek has created a social media code breaking experience that will enable fans to unlock deleted scenes and additional content from the movie.
The open ad management company will launch the campaign as a sponsored post on Facebook. Upon clicking the link from the ‘Capitol of Panem’, users will receive a garbled message which will require translation.
As part of the initiative, users will be urged to ‘Join the Rebellion’ by visiting partner sites, including IGN, Break and Celebuzz, to Read full story ›
Source: The Drum
