By Gary J Nix

There is a saying used by many, often attributed to entrepreneur George Bradt, that states, “People don’t buy products, they buy brands,” which refers to the fact consumers don’t buy what you are they but who you are. In today’s business world, while having the best product possible has its advantages, it is just as important, if not more, to ensure that you are building and cultivating the relationship with your customer. Due to these facts, it was deemed appropriate to discuss how the ubiquitous medium known as social media could facilitate the process of strengthening the relationship between brands Read full story ›

Source: The Drum