By David Reilly

As a marketer, you are always faced with the responsibility and pressure to manage your day to day work and deliver the business targets in your immediate environment. By focusing in on what is in front of you the challenge is you naturally lose the vision and ability to anticipate major disruptions which maybe encroaching on your sector.

As technology changes at an increasing speed a vital component of smart marketing strategy in the future is recognising the impact of significant changes and pivoting strategically to make the most of these emerging opportunities. This is not easy to do and often Read full story ›

Source: The Drum