By Seb Joseph

With its digital-first strategy fully underway, The Independent is considering everything from audience extension to new teams charged with helping it avoid the pitfalls that have left rivals scrambling to close the gap between traffic and revenue.

The publisher is at a pivot point in its evolution, having just moved from being a predominately print business to one firmly entrenched in the digital sphere; diversification is now key. So much so in fact that it’s already assessing what new departments it will need to future-proof itself for a wave of distributed content. Granted, the likes of Facebook and Google provide opportunities Read full story ›

Source: The Drum