By Gillian West

The Laughing Cow has invested £2m to promote its latest innovation – Mini Cravings – to the nation.

Appearing on-screen from Monday 12 October, the TV spot features cheeky animated puppets to bring to life the emotions experienced when encountering a craving, with each one linked to Mini Cravings flavours.

“Consumers are increasingly looking for health-conscious yet flavoursome snacks to tide them over when their cravings takes hold between meals,” explained Alessandra Laraud, senior brand manager at the Laughing Cow parent brand Bel UK, claiming the 14 calories-per-nibble snack offered the “perfect solution”.

“Our brand-new TV campaign demonstrates our confidence in the product Read full story ›

Source: The Drum