The Leith Agency scoops Grand Prix and Agency of the Year at Roses Creative Awards

By Gillian West

The Leith Agency’s Irn Bru Xtra campaign ‘It makes no sense’ has scooped the Grand Prix prize at this year’s Roses Creative Awards.

Launched in October last year, the campaign was created to promote the first new permanent addition to the Irn Bru stable in 35 years, and first appeared as a large-scale wrap at Glasgow Central Station. At the time of the launch A.G Barr marketing director, Adrian Troy, commented: “The ‘no sense’ campaign reinforces Irn Bru’s confident personality, unique humour and bold taste.”