By James Doleman

The Big Kick Group has announced the merge of three experiential agencies, including its own business Ampp, to create Wolf Brand Experience

The new company, which is made up of The Lounge Group, Evoke and Ampp, aims to link live brand experiences with social media for a wide range of clients and is being backed by Clive Mishon’s Mentor Marketing & Investment

At the launch Mishon said: “I have been a great endorser of consolidation of smaller agencies and therefore the opportunity that brings together three businesses which each have their own unique approach to experiential communications is really exciting.”

Ally Mitchell chief Read full story ›

Source: The Drum