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The man behind pop-up ads Ethan Zuckerman says sorry for ever creating them

on Aug 15, 2014 | 0 comments

By John McCarthy

The web designer responsible for the pop-up ads that have plagued web users for over a decade has issued an apology for his creation, insisting that his “intentions were good”.

Ethan Zuckerman, head of the center for civic media at MIT, explained the circumstances regarding the design of the annoying ad delivery medium in an essay published on Friday.

Zuckerman said: “At the end of the day, the business model that got us funded was advertising. The model that got us acquired was analysing users’ personal homepages so we could better target ads to them.

“Along the way, we ended up creating Read full story ›

Source: The Drum