By Doug Zanger

The Marketing Arm (TMA) has hired Scott Malaga, a 20-plus year sports marketing pro, as vice president of sports consulting in Chicago. The agency has deep roots in the sports world and is responsible for the highly successful “Crash The Super Bowl” campaign for Doritos and Cannes Lions-winning “Uncle Drew” for Pepsi. TMA also counts AT&T, the National Basketball Association (NBA), the Women’s National Basketball Association (WNBA), Bacardi USA, American Airlines, Harley-Davidson and others as part of their roster.

Malaga will provide leadership and expertise to the Omnicom-owned TMA sponsorship consulting teams for client, especially AT&T. Additionally, he will offer Read full story ›

Source: The Drum