The Metro partners with 40 brands for special pink edition in support of Breast Cancer Now
The Metro has redesigned its entire newspaper in support of Breast Cancer Now’s wear it pink campaign with over 40 brands partnering for the special edition.
The free newspaper has undergone a pink makeover today with a pink masthead, dedicated editorial content in the news and features sections and pink design theming throughout the edition.
Over 40 brands have partnered with the Metro for the campaign including Barclays, Fiat, Vodafone and Virgin Media. Each brand has bespoke advertising for the edition with some incorporating the wear it pink’s badge into their advertising.
Metro will donate 10 per cent of its net display advertising Read full story ›
Source: The Drum
