By Minda Smiley

The Mirror has kicked off a multi-million pound campaign under the strapline “Don’t Say Stupid” as it looks to inforce its position as a quality news source.

The cross-platform campaign aims to showcase the falsehoods and speculation sometimes reported as fact in tabloids and shared on social media, in contrast to the Mirror as a “quality tabloid news source.”

Zoe Harris, group marketing director of Trinity Mirror Group, said that the campaign is a playful way of “tackling the awkward truth of media-driven ignorance,” while reinforcing the Mirror’s position as the UK’s intelligent tabloid, a stance the publication set out to Read full story ›

Source: The Drum