'The most successful brands take a stand' – Johnson & Johnson's global baby president on brands creating social good and Cannes Lions Health
With Cannes Lion’s fast approaching, Debra Bass, global baby president, Johnson & Johnson Consumer speaks to The Drum about her views on Lions Health this year, which she will be attending as a speaker, and shares her thoughts on marketing for social good and the growing importance of data.
What are you hoping to see from the winning entries at this year’s Lions Health?
First, I expect to learn a lot. Any work celebrated at the Cannes Lions Health Awards is of the highest caliber, so I’m sure I’ll find all the work very inspiring and even take some ideas Read full story ›
Source: The Drum
