By Chris Thilk

Influencer marketing is all the rage right now. Back in December of last year a report was released by Linqia showing that while ROI was sometimes sketchy, more and more brands were pouring more and more money into influencer campaigns.

The rationale and logic behind these efforts seems to be that these influencers – those with large and highly-engaged online audiences – have a more authentic voice than a brand could ever hope for, not to mention a built-in audience that can sometimes number in the millions.

Countless companies have engaged in these campaigns. YouTube stars are <a target=_blank Read full story ›

Source: The Drum