By Sarah Vizard

The National Trust said last year it would invest £30m in this digital transformation, which includes an overhaul of its mobile apps, website and digital infrastructure. It hired Tom Barker, who previously worked at the BBC’s digital lab project, to oversee the project.

Speaking to Marketing Week, Barker said the digital work is in line with the Trust’s new 10-year strategy, launched earlier this year, that aims to communicate the cause and why it exists.

“One of the charity’s problems is that people view us as a day-out option and not a conservation charity, which is actually what we are. Our Read full story ›

Source: Marketing Week