The NBA in India: from building a fanbase to major grassroots investment
During the past decade the NBA has invested vigorously in India ( NBA India), with the aim of producing players who would go on to represent India in NBA.
Satnam Singh, drafted by Dallas Mavericks, is the sole representative of India at NBA currently. NBA India has taken a ground-up approach where their focus has been on the grassroot project under which they have organized more than 1,500 grassroots events in 30 cities around the country since 2008. The Drum recently spoke to NBA India managing director Yannick Colaco who enlightened us about NBA’s marketing plans in India Read full story ›
Source: The Drum
